Lisa Welsh

MEPRA Fellow & Chief Operating Officer, Middle East, Turkey & Africa (META) at Burson

Lisa is Managing Director, across the Middle East, Turkey, India and Africa (METIA) region, and works with the in-market teams to provide strategic, regional communications support through issues and crisis management, planning, creative campaign development and delivering high quality implementation. Lisa was listed as one of the world’s most influential PR professionals in the 2019, 2020 and 2022 PR Week MENA Power Book.

Previously the General Manager of Hill+Knowlton Strategies in the UAE, Lisa ran the Dubai and Abu Dhabi offices leading a team of over 70 people. Prior to this role she also set up and led the firm’s Health+Wellness Practice across the Middle East and Africa. Lisa’s deep pharmaceutical sector knowledge and extensive industry contacts have seen her advise many leading global and regional brands.

Lisa has rich and varied experienced both in-house and with international communications firms. She joined H+K in 2011 from electronics giant Toshiba where she was PR Director for the Middle East, Africa, Turkey, CIS & Baltics, having worked in London before relocating to the Middle East in 2006.

Lisa holds an upper second BA Hons in Public Relations from the University of Central Lancashire and was the Vice Chair of MEPRA in 2019 – 2021.