With more than 25 years experience in the communications industry, Ziad heads Weber Shandwick Middle East and North Africa. His expertise spans a variety of PR practices including corporate, public affairs and consumer. In addition to his management role, Ziad provides counsel to clients in the government, industrial, aviation, financial services and energy sectors, some of Ziad’s clients include the Ministry of Finance of the UAE, the Department of Finance of Abu Dhabi, the Boeing Company, First Gulf Bank, Commercial Bank of Dubai, Amlak Finance, Dubai Gold and Commodities Exchange, Ernst & Young, Strategy&, The Dow Chemical Company, Saudi Basic Industries Corporation to name a few.

Companies that Ziad has advised on crisis issues include The Egyptian Tourism Authority, The Dow Chemical Company, McDonald’s, Meat and Livestock Australia, Ernst & Young, Deyaar Properties and Majid Al Futtaim Group.
Before joining Weber Shandwick, Ziad established and headed GolinHarris’ Middle East operation. With his in-depth knowledge of the region’s demographics and culture, as well as his experience with various clients Ziad overlooked the public affairs, corporate and consumer practices for major regional and international clients in the energy, and payment cards industries.

Prior to GolinHarris, he was the General Manager of Gulf Space International, the media representative agency of Al Jazeera Satellite Channel, in Saudi Arabia and Qatar. In the early 1990s, Ziad co-founded and launched a generalist TV station and several print media in the Middle East.

A graduate of the American University of Beirut with a multicultural background, Ziad is fluent in Arabic, French, English and Italian.