Margaret has spent the last two decades working with brands, businesses, governments and individuals to build and protect their reputations and strengthen bonds with their audiences.

Before launching Tales & Heads, she was Executive Vice President of Strategy & Client Experience at a major WPP communications agency working across the Middle East. Here she developed communications strategies and provided counsel and thought leadership for global blue-chip companies including Ford, Nestlé and Lufthansa; government ministries and agencies; and some of the region’s most successful businesses including Jumeriah Group, Art Dubai and Alshaya.

Prior to this, Margaret worked with one of the UK’s leading independent agencies from launch at its London and UAE offices on consumer, corporate and public affairs briefs.Originally trained as a journalist, Margaret has developed messaging, media trained and written speeches for leaders in government and industry, from CEOs to Crown Princes. In 2019, she was awarded a Middle East Public Relations Association (MEPRA) Fellowship for her contribution to the industry and now sits on the association’s strategy board. She was listed in the PRWeek Middle East Power Book in 2019 and 2020.