Souad has over 8 years of experience in the areas of Corporate Communications, Public Relations, UAE Government Relations, Marketing Communications, Media Relations and Corporate Social Responsibility in the Media Production, Retail, Civic & Social Organization, Motion Pictures & Film and Entertainment industries.

She is currently the Director of Executive Communications – Executive Affairs Sector at Tabreed where her responsibilities included evolving and implementing the communication strategies, programs, initiatives, media events planning, employee engagement events, CSR campaigns, coordinating with external PR, events management agencies and maintaining the company’s reputation. Prior to this, she worked with Abu Dhabi Media, Al Tayer Group, Sheikh Mohamed Center For Cultural Understanding, Dubai International Film Festival and Arab Media Group in the UAE.

Souad has a Bachelor’s degree in Communication and Media Sciences from Zayed University, UAE. In addition, she holds a Master’s degree in Sciences of International Business Administration from Thunderbird and Zayed University, Switzerland and UAE.