Mamoon  Sbeih  is  the  President  of  the  MENA  Region  at  APCO Worldwide, a global communications and advocacy firm. Sbeih brings to APCO more than 25 years’ experience as a driving force in public relations, strategic communications and crisis managementin the Middle East.

His energy and commitment to clients’ needs has made APCO the leading communications consultancy  in  MENA,  growing  it  from  a  single  office  team  of  36  in  2010,  to  over  200 consultants  from  23  nationalities  across  four  regional  offices  including  Dubai,  Abu  Dhabi, Riyadh and Manama. APCO supports governments, regional and multinational clients at the highest levels of decision making on the full range of strategic communications consultancy and advocacy.

Sbeih specializes  in  C-Suite  and  senior  government  advisory  and  provides in-depth  media training  for  senior  executives.  He  is  highly  regarded  for  his  expertise  in  communications training, delivering programs in crisis communication, simulation & change management.

A  prolific  speaker  on  communications  and  public  affairs  best  practice,  under  Sbeih’s leadership,  APCO  has  won  numerous  regional  and  international  awards,  including  most recently 2019 Best Agency in the Middle East from PRWeek.  Early on in his career, Sbeih refined his developmental and communications experience at the World Bank, where he spent ten years.

He holds a Master’s degree in Development Management from the University of Turin, Italy and a bachelor’s degree in Electronic Computer Systems Engineering from the University of Salford, UK.  He is an active member of the Middle East PR Association (MEPRA).