With over two decades in strategic communications, Noura leads Weber Shandwick’s Abu Dhabi office, bringing deep expertise in consumer marketing, corporate reputation, crisis management, and executive coaching. She has spearheaded high-impact campaigns for clients across tourism, healthcare, entertainment, and environmental sectors, both regionally and globally.

Beyond her agency role, Noura is a key voice in the industry—serving on the Advisory Board for Abu Dhabi University’s Mass Communication Program, the Strategy Board for MEPRA, and the Global Women in PR MENA group. She also champions diversity and inclusion as Weber Shandwick’s representative on MCN’s D, E & I Council.