Rusty Beukes is an award-winning creative director and communications strategist with over a decade of experience leading brand storytelling across the fashion, luxury, and lifestyle sectors. He has held senior roles both in-house and agency-side, most recently heading creative for Havas Red Middle East.

Rusty has worked with global brands such as adidas, Ferragamo, and GQ Middle East, delivering campaigns that bridge culture and commerce through a bold, strategic lens.

A brand and cultural communications specialist, Rusty applies a multidisciplinary approach to creative development, spanning campaign ideation, experiential activations, influencer engagement, and editorial content. His work is grounded in authenticity, always aiming to connect brands with communities in meaningful, resonant ways.