Mohaned Lafi
MEPRA Strategy Board Member and Chief Executive - MENA at Four Agency Worldwide
Mohaned Lafi
MEPRA Strategy Board Member and Chief Executive - MENA at Four Agency Worldwide
• Mohaned leads Four MENA, working across sectors including Future Industries: mobility, aerospace, smart cities, megaproject developments and clean energy.
• He represents a wide range of clients including Airbus, Masdar, PIF subsidiary companies, Honeywell, Agility Global, Dubai Airshow, Landmark Group and IATA. He has also worked for many years with the Emirates Nuclear Energy Corporation, Etihad Airways, Abu Dhabi Airports, Dubai Airport Freezone Authority, SITA and the Global Aerospace Summit.
• Over the past 14 years, Mohaned has led media training, public speaking and crisis communications coaching for C-level leaders and directors across the Middle East region. Mohaned was recognised in the PR Week Power Book for the Middle East in 2024.
• He has been a key player in more than 25 award wins at MEPRA. He was winner of the Middle East’s Young Communicator of the Year award by MEPRA in December 2015. He joined Four in November 2012 as part of the graduate trainee scheme and has been part of the MENA management board since 2018.