Sophie Toh
MEPRA Strategy Board Member and Managing Director at DNA Middle East
Starting her career as a PR Week ‘One to Watch’ in London, Sophie set up TOH PR in 2011 based on her previous experience at Brunswick Group and leading luxury lifestyle agency, LUCHFORD APM.
At the former, she managed high profile European cultural events and art exhibitions, sponsorships and partnerships, including Art Basel, the Tate Modern and the Venice Biennale.
At the latter, brands included high profile travel and F&B brands including Nespresso, Courvoisier, Starwood Luxury Collection and The Lanesborough. She brings her years of consumer PR experience to the team, growing the company in a dynamic fashion and taking a strategic lead on all accounts.