Louise Jacobson is the Managing Partner of Brazen MENA, named Homegrown Agency of the Year by MEPRA 2024 and recognised by Provoke Media as one of the 10 Best Agencies in the Middle East 2025. With offices in Dubai and Riyadh, Brazen MENA has become known for its creative edge, strategic clarity, and results that matter.

With 25 years of PR experience across the UK and GCC, Louise has led communications for global and regional leaders including Disney, Dubai Economy & Tourism, Atlantis, Marriott, and Hilton. She leads with commercial sharpness and a
people-first ethos, championing culture as the ultimate business driver. It’s this philosophy that powers Brazen’s proposition, ‘B Ahead, B Brazen’, a future-first approach that keeps clients competitive and talent inspired.

Recognised as a Hotel & Catering PR Hot Shots 2025 honouree, a Provoke Media Innovator 25 EMEA 2024, and one of Arabian Business’s Top 50 Most Inspiring Women Leaders 2024, Louise is also a regular in the PRWeek Middle East
Power Book.

Beyond the agency, she is a board member of Global Women in PR MENA and the MEPRA Strategy Board, contributes to the Dubai Business Women Council, and is a founding member of the Abu Dhabi Chamber of Commerce & Industry PR &
Digital Working Group. A frequent judge for industry awards including Cannes Young Lions, PRCA, and MEPRA, she continues to champion talent, inclusion, and higher standards across the industry.