Kirsty formerly leads the Innovation & Creative Hub at Burson (formerly H&K/BCW), cascading transformation and creative thinking across the Middle East, Turkey and Africa region. She specialises in digital creative supported by technology, sitting across Burson’s sector teams to optimise and revolutionise client work, while driving internal innovation projects such as Artificial Intelligence.

Having spent nine years in the region with Burson, Kirsty has built a team of 100+ data analysts, digital strategists and content creators focused on innovating the future of communications. In 2023, she was appointed to the Middle East PR Association’s Strategy Board, and has served on awards juries for MEPRA, PR Week Global and The Gerety Awards.