Dalya Mohamed is the General Manager at the Middle East Public Relations Association (MEPRA), where she leads strategic initiatives to strengthen the association’s impact and relevance across the communications industry. In her role, Dalya works closely with the board and leadership team to shape organisational strategy, drive operational excellence, and accelerate growth across key member programmes and industry platforms.

With deep experience in membership engagement, communications strategy, and event leadership, Dalya oversees the planning and delivery of MEPRA’s flagship events, learning initiatives and professional development offerings — including the MEPRA Academy — to champion continuous capability building within the regional communications community.

Prior to her tenure at MEPRA, Dalya worked as a freelance journalist and editor, bringing a strong foundation in storytelling, media insight, and content creation. She also served as a campus journalist for the Leopard newspaper at the American University of Sharjah.

Dalya holds a Bachelor of Arts in Mass Communication from the American University of Sharjah, where she developed her passion for strategic communications and industry leadership.