Yara Hamdan has over four years of PR and social media experience and continues to bring a fresh perspective to the industry. She has extensive knowledge of regional market trends and is well-versed in a variety of sectors including consumer, corporate, and events portfolios.

As a self-proclaimed Jack of All Trades, she currently leads PR campaigns for global giants at Weber Shandwick – Saudi Arabia including PepsiCo, Netflix, and Dyson, seamlessly integrating planning, coordination, and strategic execution.

Before joining Weber, she spent time working at UAE-based agencies including Action Global Communications and Seven Media where she worked across clients including the GNTO, Messe Frankfurt Middle East, Intel, Four Seasons Hotel, Dubai Sports World, and many more.

Yara holds an Honors with Distinction degree in Media, Advertising and PR from Middlesex University, and is fluent in English and Arabic.