Natasha Hatherall is the Founder and CEO of The TishTash Group, a connected portfolio of companies and platforms dedicated to amplifying communication and collaborations across media to community groups and corporate sectors. At the heart of the group is TishTash Communications, one of the Middle East’s most respected independent PR and communications agencies with teams based in Dubai, along with on the ground in KSA and the UK.

With more than 25 years of global experience in media, marketing, and communications, and 14 years leading TishTash, Natasha has built a reputation as a bold, authentic, and forward-thinking entrepreneur redefining how brands connect with audiences in today’s attention economy. Her philosophy is simple yet powerful: cut through the noise with human connection, authentic storytelling, and bold ideas that create meaningful change.

Under her leadership, TishTash has become a market leader in the Middle East, recognized for its values-driven culture (accredited as a “Great Place To Work” for 3 consecutive years), its agility,and results-driven creativity. The agency delivers measurable impact for clients across sectors from FMCG and beauty to healthcare, lifestyle, and tech, working with clients including Skin Laundry, Elizabeth Arden, Bath & Body Works, Kibsons, Magnolia Bakery, Zara, DKNY,

Anthropologie, and FACES Middle East, to name just a few. The agency has been honoured with numerous accolades, including PRCA Middle East Best PR Agency, PRCA Best Digital Agency, and MEPRA Best Beauty PR Campaign, and Natasha’s own leadership has been widely recognized, with awards including Gulf Capital Business Leader, PRCA PR Leader of the Year, Arabian Business Top Female Leaders and Mental Health Hero at the MENTL Awards.

A passionate advocate for women in business, Natasha has pioneered progressive workplace initiatives, including menstruation, menopause, and fertility leave, making TishTash one of first in the region to adopt such policies that empower women at all stages of their careers. Beyond her role at TishTash, she has launched multiple initiatives that support female entrepreneurs, mothers, and professionals in the region, while also investing in community-driven platforms such as “That Dubai Girl ” and “Love Through Loss”. A sought-after speaker and commentator, Natasha frequently shares her insights on the future of PR, women in leadership, mental health, influencer marketing, and building authentic brands in a fast-changing world.

Originally from the UK, Natasha holds a degree in Psychology and a PhD in Consumer Behaviour, followed by a varied career at leading global agencies including McCann Erickson Worldwide, Euro RSCG, and Havas Global, along with global corporations L’Oreal and Diageo. Having called Dubai home for over 15 years, she balances her entrepreneurial life with a passion for travel, writing, and wellness, and continues to inspire others with her belief that when businesses lead with authenticity and purpose, real transformation happens.