Sumitra Roy is an award-winning, multi-disciplinary communications professional with over a decade of experience spanning government, semi-government, and private enterprise clients across the UAE and GCC.

Throughout her career, she has shaped communications strategy and positioning for organisations including Shamal, Dubai Holding, Dubai Properties, Meraas, Merex Investment, DWTC, Canon, the UAE Climate Envoy, and the Abu Dhabi Early Childhood Authority, across sectors such as climate and sustainability, energy, food technology, real estate, destinations, and tourism.

As Director at Impact Porter Novelli, Sumitra leads strategic initiatives across client portfolios and agency development — driving integration, creative effectiveness, and team growth. She is recognised for her strategic clarity, attention to detail, and ability to bring structure and insight to complex challenges.

Before joining IPN, she served as Business Lead for the PR vertical at Acorn Strategy, overseeing client servicing and delivery across integrated strategy, media, and social. Previously, she spent eight years at APCO Worldwide, where she contributed to high-impact consumer, corporate, and government affairs programmes.

Sumitra’s approach blends analytical thinking with creative intuition, underpinned by a belief in purposeful storytelling and communications that drive cultural and commercial impact.