Neda Shelton is a highly accomplished marketing and communications leader with 24 years of experience, specializing in tourism, aviation, hospitality, and government sectors across the UAE and Europe.

Currently, Neda serves as the Head of Communications, Marketing & Corporate Affairs at Solutions Plus – a Mubadala company, a role she took on in April 2024. Prior to this, she was SVP of Group Communications at Mubadala Investment Company, where she led strategic marketing communications initiatives and oversaw marketing operations.

Prior to that, Neda was instrumental in promoting Ras Al Khaimah as a global tourism destination during her time as Director of PR and Corporate Communications at Ras Al Khaimah Tourism Authority. Previously, Neda has also led branding, PR and marketing functions for Emirates Airline and dnata, Amadeus IT Group, among other global brands, with a communications and marketing career spanning Europe the UK and UAE.

Neda is an active Board Member of the Marketing Society and MEPRA (Middle East Public Relations Association). She is also a member of the MEPRA Artificial Intelligence and communications committee.