Kateryna Byelova is the CEO and Principal Consultant of Sage XP — a consultancy focused on internal communications, corporate culture, and work behavior design. She is the author of the first internal communication and corporate culture benchmark study in the Gulf region, providing the market with its first data-driven maturity insights.

With over 18 years of experience across the metallurgy, oil & gas, and logistics sectors, Kateryna has led large-scale transformation programs and internal communication functions for organizations of up to 350,000 employees, aligning diverse, multi-country workforces under a shared cultural direction.

She specializes in building internal communication systems and culture frameworks that shape aligned employee behaviors and improve organizational performance. Her work includes behavior-based messaging, recognition programs, and employee experience initiatives that strengthen engagement, build identity, and support business goals.

Kateryna holds a Master’s in Communication from Johns Hopkins University, where her academic work has been recognized as exemplary and selected as a standard for future cohorts. Invited to speak at global and regional conferences and universities (including Johns Hopkins), sharing insights on Internal Communications, Organizational Culture, and Employee Performance.