Seth Hand is the Managing Director for TrailRunner International and the firm’s head of Middle East operations. With over 20 years of experience, including over 15 years in the Gulf region, Seth has provided strategic counsel and reputation management to top-tier companies, CEOs, and senior government officials. His expertise extends beyond the Middle East to Sub-Saharan Africa, where he has successfully led projects in Angola, Kenya, Mauritius, Nigeria, Mozambique, and Rwanda.

Prior to joining TrailRunner, Seth was the Managing Director for Edelman Middle East, where he led the regional corporate reputation practice. He has also held senior leadership roles at Finsbury as Managing Director, Grayling as Director for New Market Development. Seth has been recognized throughout his career for developing and delivering highly effective spokesperson and media training programs for senior leaders and prominent regional organizations.

A native of Scotland, Seth holds a Bachelor of Arts (Hons) in Corporate Communications from Queen Margaret University in Edinburgh.