Anthony Crasto leads Brand, Communications, and Thought Leadership at Cigna Healthcare across the Middle East and Africa. In this role, he is responsible for shaping Cigna’s brand narrative, driving strategic communications, and positioning the company as a healthcare thought leader across a diverse and rapidly evolving region.

With over 17 years of experience spanning health insurance, retail, and hospitality, Anthony is a seasoned communications leader with deep expertise in external communications, reputation management, and stakeholder engagement. He plays a pivotal role in steering Cigna’s market expansion across the GCC and Africa, ensuring the brand remains relevant, differentiated, and impactful.

Anthony is also deeply passionate about advancing health literacy and is actively driving advocacy efforts to empower people across the region with better access to knowledge and care.

Prior to joining Cigna, he led Communications and Corporate Social Responsibility at Landmark Group, where he championed brand reputation and purpose-led storytelling across a portfolio of leading consumer brands.

Known for his strategic thinking and hands-on leadership, Anthony brings a rare blend of creativity and business acumen. His ability to navigate complex landscapes and foster trust across stakeholders makes him a catalyst for brand transformation, especially in high-impact industries like healthcare.