Mazen Nahawi is the Founder & CEO of CARMA, a global leader in communications and media intelligence dedicated to strengthening clients’ communications across the digital and PR Industry.

In addition, Nahawi is the Founder & CEO of SOCIALEYEZ, the region’s largest independent social media marketing business in the Middle East and the Founder of Interactive Ltd., a software development company focused on eGovernment services.

Born and based in the UAE, Mazen embarked on his career in the early days of the internet revolution when internet penetration was less than 50 percent. Recognizing a void in the market, he transitioned from traditional communications to focus on digital and PR media analytics. A pioneer in intelligence and analytics, Mazen was the first to introduce a next-generation portal for analysing and monitoring all forms of media, enabling stakeholders to make informed decisions and deliver measurable and successful ROI.

Under his visionary leadership, CARMA has flourished into a culturally diverse team of over 650 professionals, spanning 19 global offices, including prominent locations in Dubai, London, and Singapore. CARMA’s impressive client roster now includes over 3,500 renowned brands and organizations worldwide, such as Aramco, Emirates, HSBC and Expo 2020.

In a remarkable testament to his outstanding career, Mazen was honoured with the prestigious Chairperson’s Lifetime Achievement Award by the Middle East PR Association. This distinguished recognition, which was awarded to him during the splendid 2022 MEPRA Awards ceremony on December 8, 2022, celebrates his immense impact on data-driven PR and digital management. This award is a testament to Mazen’s commitment to advancing best practices within the PR and communications industry and places him among an exclusive and influential group of individuals.

Furthermore, Mazen was also lauded for his remarkable achievements as he joined the esteemed PRWeek’s Dashboard 25 Class of 2023. Dashboard 25 is a celebration of entrepreneurs and industry experts who are driving forward the PR industry. This honour acknowledges Mazen’s role in propelling the industry with innovations in AI-powered platforms, media monitoring services, publishing tools, social media management, in-house client teams, and PR agencies.

Mazen Nahawi is not only a business leader but also a thought leader in the media, technology, and communications spheres. He has graced the stages of prominent industry conferences, including those hosted by the Institute for Public Relations (IPR), the Public Relations Society of America (PRSA), the European Association of Communications Directors (EACD), AMEC and FIBEP. His insights have also resonated with audiences at notable events held by governmental and private sector organizations worldwide, including the US Central Command and the Office of the Director of National Intelligence (ODNI).

Mazen’s impact extends to the MENA region, where he has shared his expertise at regional events organized by trade bodies like ICAEW and MEPRA, as well as academic institutions such as Zayed University, Murdoch University and the American University of Sharjah.

With a wealth of more than 25 years of startup, strategic, and managerial experience, Mazen Nahawi is a Member of the Board of Trustees at the GlobCom Project and serves as the President of News Group International. Additionally, his contributions to the global media analysis and measurement industry have earned him a lifetime fellowship from the International Association of Measurement & Evaluation Companies (AMEC).

Mazen Nahawi’s journey began with a bachelor’s degree in journalism from Northeastern University and he continues to be an influential figure at the crossroads of media, technology, and communications.

https://www.linkedin.com/in/mazennahawi/