Natasha is a seasoned strategic communications expert with over 16 years of experience working across the Middle East, North Africa, and Asia Pacific. She specialises in building strategies that elevate brand visibility, fuel growth, and safeguard corporate reputations.

In 2023, PR Week recognized her as one of the Most Influential PR People in the Middle East, a testament to her leadership in delivering high-impact campaigns for government, corporate, and lifestyle clients. Natasha’s ability to build meaningful media relationships, manage crises confidently, and engage key stakeholders consistently delivers measurable results.

A natural team builder and mentor, Natasha is passionate about inclusive leadership, where everyone’s contributions help the team thrive. She serves as a Strategy Board Member for MEPRA, further supporting the growth and development of the PR industry.

Her career has seen her collaborate with prominent government entities and global brands,securing top-tier media coverage while fostering lasting relationships with clients and the press.

Natasha holds a Master’s in Journalism and Media Studies from Newcastle University and a Bachelor’s in History from Sophia College for Women. When she’s not working, Natasha channels her energy into volunteering with the Stray Dog Center, helping abandoned dogs find their forever
homes. At home, she’s devoted to her rescue dog, Perry, who never fails to bring a smile to her face.