Mara Carpencu Pop is an independent communications consultant with over 17 years of experience in PR, marketing communications, events, and mass media, with a strong focus on the Middle East. She previously led the Communications practice at BPG Group, where she spent eight years managing integrated, award-winning campaigns for a wide range of international and regional B2B and B2C clients across sectors including technology, business services, real estate, fintech, and retail.

A long-time advocate for strategic, purpose-driven communications, Mara is a member of the MEPRA Strategy Board and Sustainability Council, and an EN-WWF Leader of Change. She began her career in journalism as a TV producer and presenter, and holds a Master’s in Mass Media and PR, along with Bachelor degrees in Journalism and Marketing.