Yasser Mohamed

MEPRA Fellow, MEPRA Strategy Board Member and Strategic Communications Expert at Sadara Chemical Company, KSA

Yasser is a first-class strategist who associate his work with innovative tactical solutions to always brings value to his clients based on the highest professional standards in public relations and communications. He is the 1st Egyptian to obtain the Chartered PR status and the 3rd Arab national in addition of being a Certified Media Quality Internal Auditor and a Certified PR Manager in addition to the various professional and leadership certificates he has obtained in his career journey.

Yasser is a PR and Corporate Communications expert, bringing over 20 years of experience throughout the EME region. He has worked with local and global organizations in various capacities, managing diverse roles and responsibilities in communications, marketing and management.

He has an extensive knowledge across main functions including public relations, external/internal communications, integrated marketing communications, brand and reputation management, crises communication, digital communications and social responsibility.

In addition, Yasser held many advisory positions in various regional and international PR & Communications non-profit organizations. He was a Vice-Chair of the Chartered Institute of Public Relations’ Energy Leadership Platform (CIPR-ELP), Council Member at the PR & Communications Association (PRCA_UK), Vice President of the Gulf Chapter for the International Association of Business Communicators (IABC) and currently he is a Strategy Board Member at the Middle East Public Relations Association (MEPRA). Also, he is a public international speaker and professional member at CIPR, PRCA, PRSA, IoIC, CIM, AMA, and IoD.

Yasser is a certified experienced PR & communications awards’ evaluator who has been judging and chairing many regional and international awards, such as IABC Gold Quill Awards and MEPRA Awards.

He holds a bachelor’s degree in International Business from Cairo and has started his early career in Egypt as a marketing supervisor in the real estate sector, followed by the IT sector. Prior to Sadara, he worked for EQUATE Petrochemical Co. and Kuwait National Petroleum Co. (KNPC) in Kuwait.