Amel Osman is a strategic communications expert with over 15 years of experience advising public and private sector organisations across the EMEA region. Her expertise spans brand positioning, integrated communications, reputation and crisis management, and executive profiling.

Since 2009, Amel has helped organisations sharpen their narrative, navigate sensitive moments, and strengthen their influence across markets. Her approach is insight-driven and stakeholder-focused, anchored in understanding what matters most to the people who matter.

Amel specialises in transforming complexity into clarity. Whether guiding C-suite leaders through high-stakes media engagements or crafting strategies to build long-term advocacy, she ensures each message is purposeful, context-aware, and rooted in cultural intelligence.

Her work is defined by rigour, relevance, and results. From emerging brands to established entities, Amel helps clients achieve standout visibility and sustainable reputational capital in fast-changing landscapes.

She is committed to elevating voices, forging authentic connections, and aligning communication with business ambition.