Weaam is a senior communications professional with more than 14 years of experience. Her passion lies in content creation, strategy, crisis communication, and leveraging the latest social media tactics and trends.

She is experienced in strategic communications, reputation management, media relations, spokesperson positioning, government, and stakeholder engagement across various industries such as technology, government, publicly listed companies, academia, healthcare, luxury, retail, hospitality, community, tourism, lifestyle, real estate & development.