Samir Hammad is a highly respected figure in the communications industry, with over 25 years of experience spanning journalism, in-house communications, and consultancy. His career has been defined by leadership in executive profiling, strategic counsel, and thought leadership development.

In 2024, Samir established Columna Media Consultancy, a strategic firm specialising in corporate and government communications, marking the culmination of nearly a decade as Chief Executive at Four Agency Worldwide in the MENA region (2015 – 2024), where he significantly expanded the agency’s portfolio and achieved remarkable growth. 

Prior to that, he served as Head of Social Communications at the Federal Authority for Identity & Citizenship (2012 – 2015), leading communications for the UAE Population Registration campaign for the Emirates ID system. He also held the position of Regional Public Relations & Events Manager at Mashreq Bank (2010 – 2012), providing strategic counsel to H.E. Abdul Aziz Al Ghurair, the former CEO of Mashreq Bank and Speaker of the UAE Federal National Council.

As an Executive Board Member of the Middle East Public Relations Association (MEPRA) (2023 – 2025) and currently serving as Strategic Board Member of MEPRA and Vice Chairman of the PR and Digital Media Working Group at Abu Dhabi Chamber, Samir has been instrumental in advancing communication standards across the region. His strategic insights and leadership have influenced both corporate and government sectors in the UAE.

He holds a B.A. in Journalism & Mass Communications from An-Najah National University and began his career in journalism, focusing on financial markets and economic reporting for prominent media outlets such as Al Bayan and Al Ittihad Newspapers (2002 – 2010).