Shaimaa is an award-winning Communications Consultant with 15 years of experience across the region, where she designed and delivered communications and brand awareness campaigns in diverse sectors, from energy to technology, aerospace, entrepreneurship, philanthropy, and arts and culture to name a few.

Over the last decade, Shaimaa has advised C-suite executives on public engagements at regional and global platforms, mentored tens of ambitious comms professionals across the region, and worked with undergraduate students exploring the Marcomms industry.

She has been featured in PR Week’s Middle East Power Book 2024 and Campaign ME PR Faces to Watch list 2019. She sits on the Strategy Board of the Middle East Public Relations Association and is a member of Global Women in PR MENA. Shaimaa is passionate about social impact and has previously advised social entrepreneurs working to create systemic change addressing pressing societal and human needs across the Arab World.