Anastasiya Golovatenko
MEPRA Strategy Board Member and PR Director at Sherpa Communications
Anastasiya Golovatenko
MEPRA Strategy Board Member and PR Director at Sherpa Communications
Anastasiya is an accomplished PR professional and business advisor who leads a Dubai-based B2B-focused communications consultancy
Sherpa Communications. With more than 17 years of expertise developing and executing all aspects of public relations and marketing
campaigns, she provides senior counsel to brands of any size and structure helping them achieve business objectives and meaningful
results through the strategic use of communication.
She has experience across various sectors -from B2B to B2C industries, and has worked with the MENA, international and European clients, diplomatic bodies, trade organisations, government institutions and NGOs – supporting them both in-house and on the agency side. She is valued for her ability to identify business challenges and craft strong communication strategies to address them.
As a business consultant, she advises senior executives of global multinationals and regional businesses on communications strategies, supporting their expansion across the MENA region. Anastasiya and her colleagues also actively support a rising number of startups and SMEs in the UAE and Middle East region providing advice on best practices for effective scaling up and business growth.
A passionate public relations practitioner, Anastasiya is deeply engaged in community initiatives across the UAE, helping individuals and businesses develop strategic communication approaches for their growth. She actively participates in mentorship programmes at in5, serves as a business mentor and communications advisor at TiE Dubai, and is a member & mentor at Dubai Business Women Council (DBWC). Additionally, she advises startups and SMEs through Abu Dhabi SME Hub and Jupiter Busines Mentors (JBM), supporting entrepreneurs across the Middle East in turning their innovative ideas into successful concepts.
Beyond mentorship, Anastasiya is also a public speaker, driving change through industry-leading events such as GITEX, Step Conference, and others, where she shares insights on PR, strategic communications, and business growth in the region. She writes for the UAE and international media on important industry topics sharing advice on effective communication, reputation management, savvy marketing planning amongst others.