Co-founder and MD for Performance Communications Middle East, a specialist marketing and communications agency based in Dubai that covers the Middle East and Africa.

Possesses 25 years experience in the industry, gained in both in-house and agency-side. Having worked with major global names-including Bentley, Bell Flight, the International Cricket Council (ICC), Breitling, SailGP and MG Motor-Ian has overseen numerous award-winning PR, marketing and community-focused campaigns.