OVERVIEW
Born and raised in the Gulf, Aarzoo is a Public Relations and Communications specialist with extensive knowledge of the region’s media and digital landscape especially in the realm of luxury, beauty, hospitality and lifestyle. Passionate about helping brands gain a competitive edge, she’s been practicing Public Relations for over nine years. Her success as a PR personality is indebted to her friendly nature and positive attitude.

BRAZEN MENA
Aarzoo is a Senior Account Director at Brazen MENA ensuring excellent results for clients with a creative and strategic approach. Her flair for spotting opportunities for her clients, alongside her high standards of work make her a valued team member.

PREVIOUSLY
Aarzoo’s steppingstone into the Public Relations industry was through Golin MENA,where she picked up the tricks of the trade and gained valuable knowledge of this fast-paced industry and has since worked at leading agencies in the region, including Q Comms.

RELEVANT BRAND EXPERIENCE
Aarzoo has built brand personalities from the ground up including Hayawiia and has honed legacy brands such as Tag Heuer, 3M, Officine Panerai, MB&F M.A.D.Gallery, Rosewood Abu Dhabi and Mondelēz International. She has extensive F&B experience working for the likes of Hakkasan, Cipriani and Carluccio’s.