Born and raised in the UAE, Anoushka has two decades of agency and in-house experience working in Dubai, London, and New York. 

Passionate about strategic brand communications, she has amassed extensive consumer and corporate experience across the Hospitality, F&B, FMCG, Retail, Beauty, Tech, Travel, Government, Education, and Entertainment industries.​ 

Half of her career has been spent with House of Comms, where she drives business growth, takes a hands-on approach to clients, and champions her team of 20 to deliver results that make a real difference.​

The powerhouse of PR, some of the key brands she’s led on include Michelin, Dubai Festivals and Retail Establishment, P&G, Clarks, Uber, Marriott, Dubai Opera, Wio Bank, NIO, Jumeirah Hotels, and Patrón.

Regional career highlights include winning and leading on the debut announcements of the MICHELIN Guide in Dubai and Abu Dhabi; driving Uber’s share of voice via multiple consumer campaigns like UberCHOPPER, UberYACHT, and UberEATS; and orchestrating an epic regional launch event for adidas Originals in Dubai.

Anoushka holds a Professional Diploma in PR from the London School of Public Relations.