Bahjat Homsi
General Manager UAE at Sandpiper Group
Bahjat is a seasoned professional with over 20 years of experience in the communications and media industries in the GCC, having worked with governments, ministries, and corporate entities across the UAE, Saudi Arabia, Kuwait, Oman, and Qatar.
He is currently the General Manager of Sandpiper UAE, where he leads the firm’s expansion into the UAE and wider region, overseeing strategic growth, client partnerships, and integrated communications delivery across key markets.
Prior to joining Sandpiper, Bahjat held senior roles at leading global communications consultancies, where he advised public and private sector clients on reputation management, strategic communications, and stakeholder engagement.
He has led complex, multi-stakeholder projects including the Emirates Mars Mission and the UAE Papal Visit and worked closely with government media offices to launch and manage strategic national campaigns. He also led award-winning public awareness and advocacy campaigns for the United Nations Development Program in Kuwait, supported the establishment of government communications centres in both the UAE and Saudi Arabia, and played a key role as part of the seconded global team leading strategic communications for COP28 UAE Presidency— one of the most high-profile climate summits in recent history.
Earlier in his career, Bahjat served as Managing Editor of Fortune Arabia in the UAE shaping the magazine’s coverage of the region’s growing business landscape.
He holds a degree in Business Administration from the University of Jordan and has completed management and executive programs at Harvard University and Lehigh University in Pennsylvania. Bahjat is fluent in Arabic and English.