Kiera Purdue

MEPRA Strategy Board Member & Managing Partner at StickyGinger

Kiera Purdue is Managing Partner of StickyGinger – a creative communications agency with 3 divisions: PR, Social and Creative Studio – headquartered in Dubai with team based across UAE, KSA, London and Egypt. Studying English Language and Literature at Manchester University led her into the field of advertising, as part of the Graduate Placement scheme at McCann Erickson Manchester where she worked in Client Servicing for 2 years. Moving as an Account Manager to BJL, an independent advertising agency in Manchester, Kiera spent 3 years working on flagship accounts across industries before moving to Dubai in 2006.

Kiera’s one and only agency role in Dubai was as Account Director at Saatchi & Saatchi working on accounts such as Marriott and Majid Al Futtaim, before setting up StickyGinger in 2008, with her business partner, Lucy Freeman. Kiera’s role as both partner and New Business Development has allowed her to expand her experience both as an owner, as well as a communications specialist – now leading a team of 44 across PR, Social, Digital, Insights and Creative, producing award-winning, globally recognised work for the MENA region.