Radwa Allabban is an experienced, international brand management and communications professional with 20 years of experience in Corporate, B2B, and not-for-profit sectors. Radwa’s career has seen her work across multiple geographies and diverse cultures.  She has intimate knowledge of both the UK and MENA markets and is bilingual in English and Arabic.

In 1999, Radwa started a career in marketing communications and was part of the team behind the launch of Egypt’s first mobile communications network. As one of the youngest executives in the strategic marketing team, her learning curve was steep and in four years Radwa was ready to take on a bigger challenge as a Senior Liaison Officer with the Xceed, one of the largest outsourcing services providers in the Middle East and Africa. This role introduced her to the world of public affairs and government relations and afforded her the opportunity to work with ministries of telecommunications across the region, regulatory authorities, and NGOs. It was also during this time that Radwa built a strong corporate and B2B communications experience.

In the following years, Radwa lived and worked in Manama, Bahrain and London where she was a member in the corporate communications practices of Ogilvy PR Worldwide, Burson- Marsteller UK and Good Relations, working on some of the world’s most recognised brands such as, American Express, Shell and HP. Radwa also worked for Dyson UK as an International PR Manager looking after B2B, B2C communications and product launches in 10 across markets in EMEA, Korea, Hong Kong and Taiwan.

An Abu Dhabi resident since 2011, Radwa joined M&N Place during the same year as General Manager and acquired the business in 2015, rebranding it Place Communications. Under her leadership, the agency diversified its client portfolio and currently manages projects for several high-profile clients, including UN Women, Special Olympics UAE, ADNOC, Environment Agency – Abu Dhabi, twofour54 and Image Nation Abu Dhabi.