Saad is a highly experienced communications professional with a remarkable track record spanning over 16 years in the PR industry within the MENA region. His expertise lies in helping brands and organizations in building and protecting their reputation while orchestrating effective strategic communication strategies that resonate with the right audience through relevant platforms, to ultimately drive favorable public perception and awareness.

During his tenure at Ogilvy, where he has dedicated more than 13 years of service across three markets in the region, namely the UAE, KSA, and Jordan, Saad has honed his skills and developed a deep understanding of the regional context and communication dynamics. This rich insight has positioned him as a trusted partner to his clients, empowering them with valuable counsel on crafting and executing impactful communication strategies. His extensive portfolio spans diverse sectors, including corporate, technology, mobility, finance, tourism, and FMCG, among others.

Currently serving as the Managing Director for PR, Saad leads the Public Relations business in the UAE. In this capacity, he shapes communication strategies, optimizes business operations, driving sustainable business growth, delivering exceptional client value, and nurtures a thriving PR community across the MENA markets. In his capacity as Managing Director in the UAE, Saad also assumes a key role in overseeing the overall business operations for Memac Ogilvy in the UAE, collaborating closely with various cross-functional teams and departments.