Dr. Bisera Lakinska, serving as the Head of Marketing and Communications at Malaffi, the esteemed Abu Dhabi Health Information Exchange, boasts an impressive career in healthcare marketing and strategic communications.

With a 15-year journey spanning diverse healthcare sectors in the UAE, she has excelled in achieving tangible business outcomes by captivating stakeholders with strategies and content creation establishing and overseeing efficient marketing and communications departments. Dr. Bisera\’s background, a unique fusion of medical background and an MBA in marketing, equips her with a specialized knowledge base that elevates her standing in the communications arena.

Her profound understanding of the intricate requirements of healthcare audiences has consistently driven her to craft inventive solutions for projects of national significance. A creative problem solver, in her current role in digital health, she seamlessly merges her passions for integrated marketing communications, medicine, and technology.