Humaida Al Khalsan is a highly accomplished Emirati leader with nearly 20 years of experience in corporate affairs, marketing, and communication, known for driving transformation, building corporate reputation, and leading high-impact brand strategies across the UAE’s dynamic business landscape. As Head of Corporate Affairs and Marketing at Invest Bank, Humaida plays a central role in shaping the bank’s positioning, voice, and stakeholder engagement during a transformative era of growth and modernization.

Prior to joining Invest Bank, Humaida held senior leadership positions at du, TECOM, and Tatweer (member of Dubai Holding), where she led national campaigns, strategic partnerships, and corporate communication strategies aligned with the UAE’s vision for excellence. Her expertise
spans brand strategy, executive visibility, internal and external communications, and digital innovation. She has successfully designed and implemented corporate narrative frameworks and crisis management protocols that strengthened stakeholder trust and elevated brand equity.
With a proven track record in integrated communications, public-private partnerships, and institutional influence, Humaida is widely recognized for her ability to lead with both creativity and strategy. She is a strong advocate for women’s leadership and organizational excellence, championing initiatives that foster innovation, national identity, and long- term stakeholder value.

Humaida holds an Executive MBA from Georgetown University and serves as a thought leader on branding, communication, and cultural transformation within the UAE’s corporate ecosystem. Her leadership continues to play a vital role in positioning Invest Bank as a trusted and
progressive financial institution in the region.