Nimati Emam is the Deputy Managing Director of .Pomelo, APCO’s creative agency, where she oversees operations, nurtures talent and careers, leads integrated campaigns, and drives regional business growth. A strategic planner by training and a consultant by profession, she brings a uniquely integrated perspective to brand strategy and communications. With a career rooted in global advertising powerhouses like Ogilvy and Y&R—and now at one of the world’s leading strategic advisory firms—Nimati bridges insights and information, business and creativity. Her work delivers transformative impact for multinationals, governments, and cultural institutions across the Middle East and Europe.