Peter is a leading global strategic communications professional with over 20 years of experience in communications, marketing, and politics. Peter has worked with the world’s largest advertising holding company WPP, the world’s largest Independent public relations firm Edelman and the world’s oldest political party The Conservative Party. He currently heads up Pure International, a subsidiary of a leading Saudi Arabian consulting firm, Pure Consulting, based in Riyadh.

Over the course of his career, he has developed and directed communication campaigns to enhance the reputations of companies, governments, politicians and NGOs as well as to manage crises, change policy and win elections.

A truly global professional he has worked across Europe, Asia, Middle East & Africa living in the UK (London), India (Delhi), Indonesia (Jakarta), the United Arab Emirates (Abu Dhabi &Dubai), and Saudi Arabia (Riyadh), leading large, diverse and international teams across communications disciplines, sectors and geographies.

Trusted by c-suites as a strategic advisor Peter is dedicated to delivering clear insight based strategy that delivers business value.

Twice recognised by PRWeek in their Middle East Power Book of influential PR professionals and a former Middle East Public Relations Association (MEPRA) Strategy Board Member.