As a strategic leader in marketing and corporate communications, Sabina has shaped the narrative for industry giants across the Utilities, Retail, Events, and Advertising sectors in the Middle East for over three decades. With extensive expertise in high-impact PR campaigns, IPO communications, integrated marketing and branding programs, reputation management, and internal engagement, she has been instrumental in building leadership positioning for organizations such as ACWA Power, Landmark Group, and BurJuman. She has also contributed creatively to the communication programs of brands such as Nestlé, Kodak, Citibank, FedEx, and DNATA during her tenure with agencies like JW Thompson and Publicis.

Sabina has orchestrated award-winning IPO PR campaigns, managed global PR efforts, and spearheaded groundbreaking marketing and branding initiatives. Her communications efforts have fortified organizational visibility and positioning, while her innovative social impact programs for Breast Cancer and Beat Diabetes have garnered widespread regional participation and recognition.

Her work has earned her over 35 regional and global awards for excellence in marketing, PR, internal communications, and CSR. Sabina remains a valued and influential voice in the communications industry, known for her effective strategies and meaningful contributions.