Saher Munawar is Director and Partner at PRCO Group, a global communications agency specialising in travel, real estate, and luxury lifestyle. With over a decade of hands-on experience in luxury PR and more than 30 years of exposure to the GCC market, Saher leads strategic communications across the Group’s GCC offices, overseeing campaigns in the UAE, Saudi Arabia, Qatar, Bahrain, and Oman.

Known for her strategic market insight and results-driven approach, she crafts tailored brand strategies for luxury brands that resonate with high-net-worth audiences across the Middle East. Her portfolio spans some of the world’s most prestigious names in hospitality, real estate, and lifestyle, including One&Only Resorts, Ultima Collection, Waldorf Astoria Hotels, Anantara Hotels & Resorts, The Set Collection, Rocco Forte, Peninsula Hotels, Zuma Restaurants, Lodha Group, One Wall Street, and The Towers of Waldorf Astoria New York, as well as regional platforms such as MENA’s 50 Best Restaurants Awards.

At the intersection of strategic thinking and cultural nuance, Saher’s work connects global brands with regional relevance—delivering impact, credibility, and long-term positioning in the GCC.