Sana is a seasoned PR expert with a decade of experience across corporate, F&B, lifestyle and tech communications. At Soul Communications, she has led over 200 campaigns within the UAE’s ever-evolving F&B space. Since joining in 2019, she has become one of the agency’s key forces, shaping its creative voice, mentoring the next wave of female talent, and delivering results with both heart and precision.

She has helped bring to life milestone campaigns for Deliveroo UAE, including IPO comms, the country’s first-ever edible and drinkable billboards, pet adoption drives, a range of extreme deliveries, and viral moments like the Dubai Chocolate FIX at Sole DXB. She has also spearheaded the expansion of homegrown favourites such as Pitfire Pizza, Allo Beirut and Ibn AlBahr, and led standout launches for Butter by the Dozen, Girl & the Goose, and CQ French Brasserie. She also proudly represents homegrown community favorites like Cinema Akil and Washmen.
Before joining Soul, Sana began her career at Lotus PR Pakistan, where she managed international accounts including Uber, WhatsApp, Unilever and L’Oréal. With experience spanning Saudi Arabia, Pakistan, Italy and the UAE, she brings a global sensibility and a nuanced understanding of regional culture to every brief. Her journey from brand storytelling in Lahore to studying communications in Florence, and now shaping narratives across Dubai, has given her a rare ability to connect ideas, cultures and communities.

Sana’s work has earned multiple MEPRA Awards and the trust of brands who view Soul as an extension of their own team. Recognised as one of the UAE’s top PR personalities in F&B by Caterer Middle East and Hotel & Catering News ME, her approach remains grounded: clear, collaborative and deeply considered – a reflection of the people, places and purpose that continue to shape her story.