With a career spanning over 16 years, Sarah Fernandez has positioned herself as a prominent figure in PR, Communications and Marketing, within the dynamic global hospitality sector.
In her most recent role as Vice President of PR & Communications for Accor’s Middle East, Africa & Asia-Pacific region, she orchestrated initiatives for over 1,000 hotels across 44 countries and 23 brands, showcasing an exceptional mastery of strategic expertise.

Recognized for her acumen in strategy development, corporate communications, and crisis management, Sarah is poised to deliver transformative solutions. Her focus on spearheading impactful brand launches and driving awareness initiatives for properties in the Middle East region, including luxury brands such as Raffles, Fairmont, Banyan Tree and Sofitel, exemplifies her commitment to steering successful campaigns and elevating global brands within the ever-evolving landscape of the hospitality industry.

Sarah’s strategic expertise extends to both B2B and B2C communications strategies, where she has demonstrated a keen understanding of the intricacies involved in effectively reaching diverse audiences.
Fluent in multiple languages, including Spanish, English, German, and Dutch, Sarah brings a diverse and international perspective to her strategic endeavors, further enhancing her ability to navigate the complexities of the global hospitality market.