Sinead is a senior PR and marketing leader with experience in running high-performing integrated comms teams for global brands. In her role at Current Global she is responsible for agency leadership, strategic client counsel, and integration with other agency brands across the Middle East Communications Network (MCN).

Current Global’s clients include Dubai Department of Economy and Tourism, Global Village, TikTok, Dubai Holding Entertainment, Heinz, New Balance, Five Guys, Al Habtoor Motors, and Little Moons. The agency has recently been awarded as a Great Place to Work by Best Workplaces, and Best Mental Health Support in PR by mentl along with a series of awards by MEPRA and the PRCA for client work.

Before relocating to the UAE in 2023, Sinead spent 15 years in London, running UK and EMEA comms for global brands such as Google, YouTube, Canon and Sainsbury\’s Group. She is passionate about agency culture, mental well-being at work, earned-first creative thinking, brand storytelling, and reputation management.