Sophia has more than 13 years’ experience delivering strategic multi-channel brand building initiatives across a range of sectors globally, from FMCG to media and entertainment.

For four years, Sophia led global and local campaigns for Unilever’s Magnum Ice Cream. From speer-heading the brand’s annual Cannes Film Festival activation to its CSR initiatives, Sophia has worked multi-market to deliver earned campaigns that deliver tangible business impact.

Before heading to the Middle East, in her previous role at Zeno London, Sophia developed an agency wide approach to earning conversation, in an ever-evolving media landscape. Sophia’s passion lies in insight driven, creative storytelling that resonates with audiences.