Professor of Innovation Design Management | MA Program | University of Europe | Dubai, United Arab Emirates. A Higher Education senior strategist with a direct focus on Institutional Advancement in the Cultural and Creative industries. Leveraging media, PR and outreach to produce demonstrable success in developing Creative Professional Programs. Her career centers on implementing innovative R&D, design experience strategies and entrepreneurial initiatives. Professor Mahmoud, an executive communicator, teaches creative approaches to digital storytelling within the MENA & GCC academic structures.

Bringing interdisciplinary pedagogy with future forward professional practice programs. This is enhanced by her working knowledge of regional ministry standards, local and international accreditation bodies, for current and newly applied programs. Her research is predominantly focused on the practice-based and applied learning in her realm. Championing DEI and tolerance across academic and non academic projects alike.

Over the past two decades, creative enterprises mentored have promoted UNSDG and specifically women and youth empowerment. In the UAE her government projects include launching applied innovative solution-based creative practice projects for the PMO, and the Executive Office of Dubai.

Working on Design and Technology curricula, executive design development programs and the Masterpieces initiative for the Ministry of Education. Leading R&D on the Future Forecast study 2071 as well as lead expertise on Higher Education Institutions for the Ministry of Culture and Youth CCI sector. Consulting for international firms and serving on executive boards, with the local context in mind, continues to inspire new directions for her commitment to life long learning.