Raneem is an Account Director at Burson. She is the President of the MEPRA Youth Board and the winner of the 2022 MEPRA Dave Robinson Award for Outstanding Young Communicator of the Year (Agency).
Raneem currently works cross-practice between Corporate & Brand and Energy & Industrials, operating as a next-generation communications consultant, with the ability to straddle the corporate world of energy, industrials, real estate, automotive, and government as well as the digital-friendly world of consumer and social-first brands.

Since joining Burson in 2018, Raneem has led a diverse portfolio of clients including Meta, Instagram, ACWA Power, The Executive Council of Dubai, The Department of Community Development – Abu Dhabi, The World Energy Congress, Nexans, Lincoln, DP World and Ora Developers amongst many others. This variety has helped her build a versatile skillset in strategic planning, reputation management, messaging, campaign mapping, project management, media engagement, social media strategy, content development, training and
senior management profiling. Thanks to the breadth of her experience in the Energy and Industrials world, she was selected to be part of the leadership engine that facilitated the communication of ACWA Power’s IPO in October 2021, the largest IPO since Aramco on the Saudi Stock Exchange Tadawul. She also led the 360 communications strategy and launch of Meta’s first virtual tour guide in Egypt, helping define the parameters of the metaverse in the region.

Raneem has a background in digital marketing and holds certificates in Google Analytics and AdWords, as well as SPSS marketing software. Raneem holds a BA in Advertising and Integrated Marketing Communities with Summa cum Laude Honors from the American University in Dubai.