Lisa has helped brands tell their stories for nearly 20 years in London and Dubai –both with global agencies and client side. Before co-founding Tales & Heads, sheled the consumer practice at one of WPP’s largest agencies based in the UAE and covering the Middle East and North Africa.

Lisa is passionate about creative, content and popular culture and works acrossdisciplines and geographies to deliver integrated campaigns that change perceptionsand influence behaviour.

She has developed strategies, driven innovation and handled reputational challengesfor major brands across EMEA including IHG, P&G, B&Q, TUI Group, Britvic, JumeirahGroup, Dubai Tourism and Lufthansa.

She has negotiated and activated brand partnerships with high profile talent andevents across film & television, sport, fashion and music for many of her clientsincluding Holiday Inn’s sponsorship of the London 2012 Olympic Games.

Lisa has a degree in English Literature and a post-graduate diploma in public & media relations.