Lauren Fryer has worked across multiple facets of communications over 25 years of her professional career including Strategy, Communications, Marketing and Event Management. Lauren is MUSE Co.’s Founder and CEO for over 13 years now and has worked with leaders in media including the BBC, CNN, Time Warner, Network Ten and ITP Publishing while based in Melbourne, London, Dubai, Qatar and now Monaco.

Establishing Qanect in 2010, before rebranding the company to Muse Co. and expanding internationally to 6 countries in 2021, Lauren and her team have quickly grown the agency to an award-winning full-service marketing and communications agency, working across a variety of sectors, offering a diverse list of services. This has allowed Lauren and Muse to deliver the best in strategic planning and implementation of creative and impactful marketing and communication campaigns.

Sitting on a number of boards and taking instrumental roles with numerous organisations, Lauren not only spearheads the ongoing development of Muse but also the marketing industry in the GCC.