Alexandra traded the UK’s top university for agency life in Dubai at the height of COVID. Since then, she became the MENA Young Lion Champion 2024, placed top five in the world at Cannes Lions, won MEPRA’s Highly Commended Young Communicator of the Year, and picked up multiple gold awards for her client campaigns along the way. Alexandra now leads on PR for Gambit’s ever-expanding luxury and hospitality portfolio, including Mandarin Oriental Hotel Group, The Leela Palaces, The Ozen Collection, Essilor Luxottica, and Majid Al Futtaim Lifestyle. Her talents for strategic thinking and attention to detail also lend to major regional events such as Dubai Watch Week and Emirates Airlines Festival of Literature, with experience handling 14 active markets in addition to hosting international press trips across Monaco, Switzerland and the Maldives.

An avid storyteller and writer, Alexandra has a knack for matching the right angle for the right brand to the right editor at the right publication – all whilst publishing several thought leadership pieces of her own to keep abreast of industry trends and topics.